Context

• Our client was a multinational FMCG player
• In the FMCG industry, margins are very low. Therefore it is a top-line game: revenue is the key driver of profitability
• Our client was seeking to increase revenue by identifying new products sourced from China

Project scope

• Identify candidate products, in coordination with the relevant product manager
• Travel to assess the situation on-the-spot
• Recommend a shortlist

Project results

Over a hundred candidate products were identified, of which 15-20 were retained as being of immediate or delayed interest. Suppliers were identified for those products.