Context

• Client was a Chinese start-up seeking series B funding
• Client CEO had already completed a successful exit with a previous start-up
• Client was also seeking to devise a monetization strategy

Project scope

• Analyze the company’s situation and provide a valuation
• Provide tools and documentation for attracting series B investors
• Assist in the development of the monetization strategy
• Provide support in other areas designed to increase the company’s value, for example discussions with potential partners

Project results

• The company successfully raised series B funding at an attractive valuation
• It went on to become a major player in its field