Context

• Client was a banking group present in the European Union and Middle East
• They were considering expansion opportunities into additional markets

Project scope

• Identify country banking markets that would be interesting to expand into
• Prioritize the above
• Provide expansion advice for the top recommended market

Project results

• A high-level analysis of worldwide banking markets was conducted
• China was retained as the top recommendation
• Recommendations were made for how best to enter the China market, from various perspectives: regulatory, market positioning, etc.
• Potential partners were introduced, during a visit by the banking group’s top executives to China